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Brand new for the fall of 2021 is the Hardcore Series Shad 60 SF. A slow floating shad body crank bait that has a tight wiggle action deadly in fall, winter and early spring conditions. Constructed from exceptional components and crafted with outstanding attention-to-detail, Hardcore is committed to providing anglers with the most effective and life-like lures possible and this new addition is no exception.

The Hardcore Shad 60 features a Magnetic Weight Transfer System which improves casting distance and accuracy by transferring a weight to the tail during the casting motion, which results in long, accurate casts up to 30% farther than the top competition. Upon landing, the weights shift to the front of the lure and are locked in place by a magnetic, providing a well-balanced diving action. This bait reaches a depth range of 4-5ft and is an exceptional choice for targeting largemouth, smallmouth, spotted bass, trout and walleye.

The Hardcore Shad 60SF comes in 10 color patterns chosen by US and Japanese pro-staff and feature a “power coating” that protects the finishes from chipping or fading. The terminal tackle is top of line with high quality black nickel split rings and round bend black nickel treble hooks. 


FLOATING 2-3/8 60 1/4 6